HackLabs
Brand Style Guide

Brand Identity 2026

Colours · Typography · Components · Usage Guidelines

Logo & Wordmark

The HackLabs logo consists of an atomic orbit symbol paired with the wordmark "HackLabs" in Inter ExtraBold. Use the white version on dark/brand backgrounds; the dark version on light backgrounds.

HackLabs Logo White — on dark backgrounds
HackLabs Logo Dark — on light backgrounds
LinkedIn Banner (real-world logo in context)
HackLabs LinkedIn Banner

Logo Usage Rules

  • Minimum size: 120px wide (digital) / 30mm wide (print)
  • Clear space: at least half the logo height on all sides
  • Never recolour the atom symbol — use white or brand purple only
  • Never stretch, rotate, or add effects to the logo
  • Do not place on busy photographic backgrounds without a dark overlay
Colour Palette

The HackLabs palette centres on a deep indigo-purple brand colour, paired with near-black for text and clean whites and greys for surfaces.

Brand Colours
Brand
#403ab4 · rgb(64,58,180)
Primary buttons, links, icons, accents
Brand Light
#6b65ce · rgb(107,101,206)
Hover states, gradient midpoints, card fills
Brand Dark
#2d2980 · rgb(45,41,128)
Hover on primary buttons
Brand Deep
#302b63 · rgb(48,43,99)
Hero gradient midpoint, dark sections
Brand Deepest
#0f0c29 · rgb(15,12,41)
Hero gradient start, deep dark backgrounds
Neutral / UI Colours
Gray 900
#111827
Body text, dark sections, nav dark bg
Gray 700
#374151
Secondary text, labels
Gray 500
#6b7280
Body copy on light backgrounds, captions
Gray 400
#9ca3af
Placeholders, disabled states
Gray 200
#e5e7eb
Borders, dividers
Gray 50
#f9fafb
Page background, alternate section bg
White
#ffffff
Cards, panels, text on dark
Accent / Status Colours
Green 400
#4ade80
Success, positive indicators
Green 500
#22c55e
CREST/ASD badges, trust indicators
Yellow 400
#facc15
Warning states, highlights
Red 400
#f87171
Error states, critical alerts
Purple 300
#d8b4fe
Accent text on dark backgrounds
Purple 400
#c084fc
Highlight text on dark sections
Gradient System

Three defined gradients form the visual backbone of the brand. Use these consistently and do not freestyle other gradient combinations.

Hero Gradient
linear-gradient(135deg, #0f0c29 0%, #302b63 50%, #403ab4 100%)
Hero sections, full-width dark panels, proposal covers
Brand Card Gradient
linear-gradient(135deg, #403ab4 0%, #6b65ce 100%)
Featured cards, CTA panels, highlight boxes
Dark Brand Gradient
linear-gradient(135deg, #0f0c29 0%, #403ab4 100%)
Footer, section dividers, email headers
Official Branding Backgrounds (from Google Drive)
Branding Background 1
Background Template 1 — warm/bright
Branding Background 2
Background Template 2 — dark/moody
Type System

Inter is the sole typeface across all digital and print applications. Use weight to create hierarchy — never size alone.

H1 — Display / Hero
On the Cutting Edge
of Offensive Security
Inter ExtraBold (800) · 48px/3rem · tracking -0.02em · line-height 1.1
H2 — Section Title
End-to-End Security Services
Inter Bold (700) · 36px/2.25rem · tracking -0.01em · line-height 1.2
H3 — Card / Sub-section Title
Penetration Testing
Inter Bold (700) · 24px/1.5rem · line-height 1.3
H4 — Label / Component Title
Full-Spectrum Security Coverage
Inter SemiBold (600) · 18px/1.125rem
Body — Regular
HackLabs identifies the technical, human, and physical vulnerabilities within your organisation — before attackers do. Australia's most trusted offensive security team.
Inter Regular (400) · 16px/1rem · color Gray 500 (#6b7280) · line-height 1.6
Small / Caption
CREST Certified & Accredited · ASD Assessed · 20+ Years Experience · Australian Owned
Inter Regular (400) · 14px/0.875rem · color Gray 400 (#9ca3af)
Overline / Section Label
OUR SERVICES
Inter Bold (700) · 11px · ALL CAPS · tracking 0.15em · color Brand (#403ab4)
Mono / Code
nmap -sV --script vuln target.corp.au
SFMono / Menlo / Courier New · 14px · color Brand · bg Gray 50

Google Fonts Import

https://fonts.googleapis.com/css2?family=Inter:wght@300;400;500;600;700;800&display=swap

Weights in use: Light (300), Regular (400), Medium (500), SemiBold (600), Bold (700), ExtraBold (800)

Button Styles

Use Primary for the main CTA on any section. Secondary for supporting actions. Ghost and outline variants for use on dark backgrounds only.

On Light Background
On Dark Background
Button Specs
Style Background Text Hover
Primary #403ab4 #ffffff #2d2980
Secondary transparent #403ab4 border+fill brand
Dark #111827 #ffffff #374151
Ghost (dark bg) rgba(255,255,255,0.1) #ffffff rgba(255,255,255,0.2)
Border radius: 8px · Padding: 0.625rem 1.5rem · Font: Inter SemiBold 600 · Size: 14px
UI Components

Core component patterns used across the website, proposals, and marketing materials.

Navigation Bar
Hero Section
CREST Australian · ASD Assessed
On the Cutting Edge
of Offensive Security

HackLabs identifies the technical, human, and physical vulnerabilities within your organisation — before attackers do.

Service Cards
Penetration Testing
Comprehensive offensive security testing across web applications, networks, cloud infrastructure, and mobile platforms.
Incident Response
Our IR team deploys rapidly to contain, investigate, and remediate — minimising your operations-level impact.
Red Team Operations
Full-spectrum adversary simulation combining physical intrusion, social engineering, and digital attacks.
Stat Block
3,000+
Penetration Tests
250+
IR Engagements/Year
20+
Years Experience
100%
Australian Owned
Tags & Badges
CREST Certified ASD Assessed Australian Owned ✓ 20+ Years Web Application Security Red Team Cloud Security
Spacing Scale

All spacing uses a base-4 system (Tailwind defaults). Key spacings for consistency across layouts.

4px
0.25rem
p-1
8px
0.5rem
p-2
12px
0.75rem
p-3
16px
1rem
p-4
24px
1.5rem
p-6
32px
2rem
p-8
48px
3rem
p-12
64px
4rem
p-16
80px
5rem
p-20
Proposify Template Settings

Use these exact values when updating proposal templates in Proposify to match the website rebrand.

Accent / Brand Colour

#403ab4 — Use for headings, section title bars, table header backgrounds, and button fills

Secondary / Hover Colour

#2d2980 — Use for hover states and dark accent areas

Cover / Hero Background

Gradient: #0f0c29 → #302b63 → #403ab4 at 135°

If Proposify doesn't support gradients natively, use flat colour #302b63 as the cover background.

Body Font

Family: Inter · Body: Regular 400 · Headings: Bold 700 / ExtraBold 800

If Inter is not available in Proposify, use Lato or Nunito Sans as substitutes.

Text Colours

  • Body text: #374151 (Gray 700)
  • Headings: #111827 (Gray 900)
  • Subtext / captions: #6b7280 (Gray 500)
  • Text on dark/brand bg: #ffffff
  • Links / accent text: #403ab4

Table / Pricing Block

  • Header row background: #403ab4 · text: #ffffff
  • Alternate row: #f9fafb
  • Total row background: #403ab4 · text: #ffffff
  • Border colour: #e5e7eb
Asset Downloads

All brand assets are hosted on Google Drive. Anyone with the link can download.

🖤
Logo — Black
PNG · For light backgrounds
🤍
Logo — White
PNG · For dark backgrounds
🔷
LinkedIn Banner
PNG · 1584×396px
Background — Warm
PNG · Abstract brand bg
Background — Dark
PNG · Abstract brand bg
📁
All Assets — Google Drive
Open full folder